When it comes to preserving culture, we often look to institutions—museums, documentaries, academic studies. But the most fertile ground for cultural growth isn’t behind glass displays or in thick textbooks. It’s in the minds and hearts of children.
Children are uniquely equipped to accept, appreciate, and honour culture. According to developmental psychologist Dr. Jean Piaget, children in their early years are in what’s called the “preoperational stage,” where imagination, symbolic thinking, and emotional learning dominate. This is why stories, illustrations, and symbols—like those in Indigenous Dreamtime narratives or dot paintings—speak to them on a deeper level than pure facts ever could.
Research also shows that children are highly open to different cultural norms and languages. A study from the University of British Columbia (Kinzler et al., 2007) found that children as young as five are capable of showing positive attitudes toward unfamiliar cultures and languages, especially when exposure comes through stories and personal connection rather than direct instruction. Simply put: children don’t need to be taught to value culture. They just need to be introduced to it.
That’s where our picture book business comes in.
Our mission is to help preserve Indigenous Australian culture by telling stories rooted in tradition, art, and language. With each page, we hope to spark a child’s natural sense of wonder. Through characters that embody Indigenous wisdom, and illustrations that mirror authentic art styles, our books are not just products—they’re bridges. Bridges between generations, between cultures, and between hearts.
This matters now more than ever. According to the Australian Institute of Aboriginal and Torres Strait Islander Studies (AIATSIS), more than 100 Indigenous languages are critically endangered. When children engage with stories in these languages, or learn about the traditions that surround them, they are not just learning—they are keeping something sacred alive.
And unlike adults, children don’t bring assumptions or hesitation. They bring curiosity, empathy, and a willingness to connect.
If we want the next generation to grow into thoughtful global citizens who respect and honour Indigenous cultures, we must start where they’re most open—during childhood. Through stories. Through art. Through books.
Because when a child grows up loving a culture that may not be their own, they grow into an adult who protects it.
And that’s how change begins—one picture book at a time.